by Matt Krouwel | Jan 5, 2026 | anxiety, erectile dysfunction, Systematic desensitization, vaginismus
Systematic desensitisation (SD) is a psychotherapeutic technique based on behavioural principles. SD involves the patient being deeply relaxed and then exposed to a negative trigger whilst in that relaxed state. Through a process known as reciprocal inhibition the old... 
by Matt Krouwel | Jan 1, 2026 | choking anxiety, eating disorder
Over my years as a hypnotherapist working with issues like irritable bowel syndrome (IBS), Emetophobia and Avoidant/restrictive food intake disorder (ARFID) I have frequently encountered people suffering from choking anxiety. Concerns over choking are a common... 
by Matt Krouwel | Dec 18, 2025 | anxiety, Panic attack
A panic attack is an event in which the physical body enters such a heightened state and the person becomes psychologically overwhelmed by the experience. Commonly the physical experience is sufficiently intense that they feel in danger of a fatal medical event. At... 
by Matt Krouwel | Nov 2, 2025 | anxiety, phobia
A phobia is a disproportionately strong fear response to an object, creature, situation or activity which actually a relatively low level of risk. Phobias are often described as irrational. However, as the fears they represent are often founded in deep evolutionary... 
by Matt Krouwel | Oct 16, 2025 | CBT
Cognitive Behavioural Therapy (CBT) is a type of psychotherapeutic treatment that helps people understand and change unhelpful thoughts, beliefs and behaviours. It’s based on the idea that our thoughts, beliefs, feelings, and behaviours are closely connected. One way...